Home / Lifestyle / Retired Firefighter's Badges Raise Over £136,000 for Legion
Retired Firefighter's Badges Raise Over £136,000 for Legion
8 Dec, 2025
Summary
- Over £136,000 raised for the Royal British Legion by selling themed poppy badges.
- Kelvin Chell's unique Staffordshire-themed badges have gained international popularity.
- Designs feature local landmarks, Spitfires, and mining heritage, with 19 sets available.
A retired firefighter has achieved remarkable success in fundraising for the Royal British Legion, raising over £136,000 by selling uniquely designed poppy pin badges. Kelvin Chell's initiative, now in its fifth year, features Staffordshire and Stoke-on-Trent-themed designs that have resonated deeply with the public.
His collection includes popular motifs such as Spitfires, potbanks, and mining heritage, with 19 distinct badge sets currently available and more planned for 2026. These customised poppies, which first incorporated local fire service elements, have transcended local borders, garnering international orders from countries including Australia, New Zealand, Canada, and South Africa.
Chell expressed his astonishment at the overwhelming response, attributing the success to a simple yet heartfelt idea that honours those who served in wars. He emphasized the importance of remembrance and expressed gratitude for the opportunity to support the Royal British Legion, an organization dedicated to aiding veterans and their families.
