What is the new trend in fashion regarding model age?

Fashion is increasingly embracing age inclusivity, with a notable rise in the use of older models on runways and in campaigns.

Why is the fashion industry focusing more on older models?

The industry is recognizing the significant purchasing power of older demographics and the strategic advantage in appealing to this consumer group.

How are models and influencers reacting to the emphasis on age?

Many are embracing authenticity, sharing unretouched images and openly discussing their aging process, challenging the industry's past focus on youth.

Home / Lifestyle / Fashion's New Face: Age is In

Fashion's New Face: Age is In

19 Apr

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Summary

Fashion shows now feature 100% older models, a significant increase.
Older women possess substantial purchasing power, influencing industry strategy.
Authenticity and visible signs of age are becoming celebrated in fashion.

The fashion industry is undergoing a significant shift, moving towards greater age inclusivity. Recent fashion shows saw a notable increase in older models, with 100% of top brands featuring them on the runway. This contrasts sharply with the limited representation of plus-size models.

This embrace of age is driven by the substantial purchasing power of older demographics, who represent a significant portion of consumer spending. Brands are strategically recognizing this demographic and celebrating visible signs of aging, such as gray hair and wrinkles, rather than erasing them.

Beyond the runway, a movement towards authenticity is gaining traction. Influencers and celebrities are increasingly sharing unretouched images and discussing aging openly. This trend challenges the industry's long-standing fetishization of youth and highlights a desire for genuine representation.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.