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Ex-ADC to President Monetizes Army Fame
16 Sep
Summary
- Former Army officer launched paid Instagram content.
- Debate ignited over monetizing online following.
- Subscription offers exclusive content and interaction.
Major Rishabh Singh Sambyal, who served with the Indian Army for over 12 years, has entered the realm of paid social media content. After a distinguished career, including leading the Jat Regiment contingent at the Republic Day Parade and serving as Aide-de-Camp to President Droupadi Murmu, Sambyal launched an Instagram subscription service. This subscription, reportedly ₹199 per month, grants followers access to exclusive content, badges, and 'ask-me-anything' sessions.
The monetization of his online following has ignited a debate. Critics argue that Sambyal's popularity stems from his military service and high-profile roles, questioning the appropriateness of this transition. Conversely, supporters emphasize that as a retired officer, he is free to pursue new professional avenues and earn from his public profile.
Sambyal volunteered for 4 Para Special Forces and earned the Balidaan Badge before his prestigious ADC assignment in March 2023. His early retirement in 2026, citing family commitments, marked the end of his military tenure. The debate, therefore, centers not on illicit activities but on public perception of a former officer's career transition into the digital space.
