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Cosmetics Mogul Finds Joy in Priesthood
12 May
Summary
- Former e.l.f. Cosmetics co-founder is weeks from ordination as a Catholic priest.
- He left a multi-million-dollar fortune for a life focused on faith.
- Borba states he has never been happier since reorienting his life toward God.

A former co-founder of e.l.f. Cosmetics is set to be ordained as a Catholic priest in just weeks. The 52-year-old, who walked away from his multi-million-dollar fortune seven years ago, expressed profound happiness in a recent interview. He stated that reorienting his life with a focus on God has brought him immense joy.
Borba recalled a past filled with 'luxury living,' including socializing with figures like Paris Hilton and the Kardashians. He admitted to being 'very prideful' during that era. It was after this period, in his 40s, that the allure of his extravagant lifestyle faded, prompting him to return to a spiritual calling he first felt as a child.