Elephant Rides Plummet: Jaipur's Ethical Tourism Shift

Elephant ride bookings at Amer Fort have seen a drastic decline, falling by approximately 70% over the past seven years. From over 82,000 riders in 2018-19, numbers dropped to just over 24,000 in 2025-26, with a notable dip following the COVID-19 pandemic.

While fewer international tourists may be a factor, a growing ethical consciousness, especially among younger travelers, is reshaping tourism. Many visitors now question the welfare of the animals involved in entertainment.

This evolving perspective has led to international tour operators removing elephant rides and tourists favoring alternative activities like jeep tours and heritage walks. The trend highlights a desire for "responsible" travel experiences.

Addressing the issue requires a nuanced approach. Shutting down rides immediately would impact the livelihoods of mahouts and the care of the elephants, which incur significant daily expenses. Jaipur is considering transitioning to ethically managed observation experiences and conservation programs.

Mahouts could be retrained as guides, offering educational insights into elephant care without riding. This approach aims to preserve the heritage experience while ensuring ethical practices and supporting animal welfare.