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Agent Provocateur's 'The Duchess' Campaign Breaks the Internet
4 Feb
Summary
- Emily Atack stars in Agent Provocateur's The Duchess campaign.
- The collection is inspired by Jilly Cooper's novel 'Rivals'.
- The campaign blends 1980s extravagance with aristocratic elegance.
Emily Atack is the face of Agent Provocateur's new spring/summer collection, 'The Duchess,' which has generated significant online buzz. The campaign draws heavily from the sophisticated elegance of British aristocracy, reinterpreted with the lavish, scandalous spirit of late 1980s countryside life, echoing Jilly Cooper's novel 'Rivals.'
Creative director Sarah Shotton aimed for an "over the top and really fun" collection featuring "fabulous prints and fabrics," inspired by Cooper's work and a renewed appreciation for British style. The grand country house setting also evokes a sense of Bridgerton, aligning with the popular series' release and Valentine's Day.
The 'The Duchess' collection offers a mix of playful, feminine, and risqué pieces, characteristic of Agent Provocateur. It includes matching sets, satin, lace, and PVC items, complemented by accessories like gloves and garters. Some designs, such as long-sleeve bodysuits and mini dresses, are versatile enough for outerwear, making the collection available for purchase now.
