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Grief Fuels Fashion for Illness: A Mother's Tribute
22 Oct
Summary
- Mother designs adaptive clothing after daughter's death.
- EmAble offers discreet access for medical needs.
- Brand aims to restore dignity and control for patients.
Joanne Nicholson established EmAble, an adaptive clothing brand, in memory of her daughter Emily, who passed away from a brain tumour at 24. Emily's treatment led to significant physical changes, making everyday clothing difficult to manage.
Motivated by Emily's struggles with treatment side effects, Joanne designed a range of clothing with discreet zippers. These openings facilitate medical access for examinations, infusions, or injections, allowing wearers to maintain dignity and control.
The EmAble collection, including hoodies and jogging bottoms, offers practical solutions for individuals undergoing illness or treatment. Zips on the forearms and chest, along with adjustable leg openings, cater to various medical needs.
Joanne's son, Matthew, joined the venture, finding solace and purpose in honoring his sister's memory. EmAble also partners with a children's cancer charity and plans to expand its offerings, aiming to build a supportive community for patients.
