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Drusilla Beyfus: Journalism Pioneer and Etiquette Icon
3 Mar
Summary
- Beyfus broke barriers as a female journalist on Fleet Street in the 1940s.
- Her book 'Modern Manners' evolved from prescriptive to descriptive over decades.
- She advocated for courtesy as consideration and putting others at ease.

Drusilla Beyfus achieved remarkable success as a journalist in the 1940s, breaking into national newspapers at a young age without established connections. She famously reported from Berlin during the Soviet blockade, showcasing her early adventurous spirit. Her career later focused on women's roles and societal manners, culminating in her influential book 'Modern Manners'.
First published in 1957 and revised until 1996, 'Modern Manners' chronicled Britain's evolving social landscape, reflecting increased class mobility and a shift towards greater sexual freedom. Beyfus redefined courtesy not by rigid rules, but by considerate behavior and making others feel at ease.
Born in London, Beyfus experienced financial hardship early in life, influencing her empathetic approach. She began her journalism career at the Reading Mercury before joining the Daily Express, where her talent and presence caught the eye of owner Lord Beaverbrook.
Beyfus became a respected authority on etiquette, often sought by journalists for her insights. She emphasized kindness, attentiveness to others, and timely apologies, including in writing for significant offenses. Her own life embraced evolving conventions, balancing a demanding career with family.
She married fellow journalist Milton Shulman in 1956 and continued writing prolifically, including books like 'The English Marriage' (1968). Beyfus also appeared frequently on television, offering witty commentary. She remained dedicated to fashion and journalism education, teaching at Central St Martins, and her children also pursued careers in media.




