Home / Lifestyle / Dolly Parton and Kendra Scott Unveil Sparkling Holiday Collection
Dolly Parton and Kendra Scott Unveil Sparkling Holiday Collection
12 Nov
Summary
- Kendra Scott and Dolly Parton's third jewelry collection launched
- Collection features Parton's signature motifs and Kendra Scott's popular silhouettes
- Designed to inspire fans to "change it up" and express their creativity
In November 2025, jewelry brand Kendra Scott launched its third collection in collaboration with legendary country singer Dolly Parton. The "Change It!" holiday line was designed to capture Parton's iconic style and Kendra Scott's signature silhouettes, with the goal of empowering fans to switch up their everyday looks.
The collection, which retails from $75 to $650, features eight new styles that nod to Parton's influence on country music. Gold tones, vibrant jewel hues, and Parton's beloved butterfly motif are central to the designs. Kendra Scott and Parton wanted to encourage customers to play with their bling and embrace the "creativity, confidence and self-expression" the "Jolene" singer is known for.
"Dolly reminds us that change is not something to fear, it's something to celebrate," said Kendra Scott, the brand's executive chairwoman and chief creative officer. "This collection was designed to transform right along with you."
