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Brits Embark on Tasty Road Trips to Viral Food Havens Across the Nation
14 Nov
Summary
- The Shed in London tops the list of UK's trending food spots
- Viral dessert shop Humble Crumble ranks second, beating Beef Smokehouse in Manchester
- 1 in 3 Brits prefer visiting viral food venues over Michelin-starred restaurants
According to a recent study, the UK's top 20 trending food spots have been unveiled, with The Shed in London claiming the top position. Coming in second is the viral dessert shop Humble Crumble, which beat out Beef Smokehouse in Manchester, which took third place.
The list also includes other popular spots like SpudMan, a jacket potato specialist, and Urban Tandoor of Bristol, known for its musical parodies on social media. Interestingly, the research found that one in three people would rather visit a venue that has gone viral on social media than a Michelin-starred restaurant, a figure that rises to 53% among Gen Z.
The study, commissioned by car insurance expert Tempcover, also revealed that nearly four in ten Brits have visited a restaurant because it had blown up on social media. In fact, one in 20 has admitted to traveling over 100 miles just to visit a viral food spot, with the average longest distance being 43 miles. Despite the long journeys, 91% of people reported being satisfied with their trips.
