What makes Pembrokeshire a unique destination in Wales?

Pembrokeshire, a county in southwest Wales, is known for its Pembrokeshire Coast National Park, which covers a third of the region and is home to thriving wetlands, woodlands, and beaches, as well as abundant wildlife like gannets, puffins, and seals.

How does Pembrokeshire compare to other popular tourist destinations in the UK?

While Cornwall and Devon receive tens of millions of visitors each year, Pembrokeshire only attracts around 6 million tourists annually, making it a much less crowded and more peaceful alternative for those seeking a more authentic experience.

What historical and cultural attractions can visitors find in Pembrokeshire?

Pembrokeshire boasts numerous prehistoric sites, particularly in the Preseli Mountains, as well as several castles built by the Normans during the Middle Ages, including Pembroke and Cilgerran. The region is also home to St. David's Cathedral, an important pilgrimage site.

Home / Lifestyle / Pembrokeshire: Wales' Uncrowded Coastal Gem Beckons Visitors

Pembrokeshire: Wales' Uncrowded Coastal Gem Beckons Visitors

9 Nov, 2025

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Summary

Pembrokeshire receives only 6 million visitors per year, far fewer than Cornwall and Devon
Home to the Pembrokeshire Coast National Park, known for wetlands, woodlands, and beaches
Abundant wildlife including gannets, puffins, seals, and prehistoric sites

Pembrokeshire: Wales' Uncrowded Coastal Gem Beckons Visitors

As of November 9th, 2025, Pembrokeshire, a stunning county in southwest Wales, has emerged as a hidden gem for visitors seeking a more peaceful and uncrowded alternative to the popular tourist destinations of Cornwall and Devon. While those regions welcome tens of millions of tourists annually, Pembrokeshire receives a mere 6 million visitors per year, making it an ideal destination for those seeking a more serene and authentic experience.

At the heart of Pembrokeshire lies the Pembrokeshire Coast National Park, which covers a third of the county. This protected area is renowned for its thriving wetlands, woodlands, and picturesque beaches, providing ample opportunities for nature enthusiasts to spot an array of wildlife, including gannets, puffins, Manx shearwaters, razorbills, guillemots, kittiwakes, and fulmars. The waters around Pembrokeshire are also home to approximately 5,000 Atlantic grey seals, which can be seen swimming along the coast and coming ashore to moult and pup.