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Crumbl Cookie Sugar Claims Debunked
9 Apr
Summary
- Viral claims about Crumbl Cookies' sugar content are false.
- A single Crumbl cookie does not equal 11 Krispy Kreme doughnuts.
- Crumbl does not currently sell a Reese's Pieces chocolate brownie.

Viral claims circulating online asserted that Crumbl Cookies are selling treats with sugar content equivalent to 11 Krispy Kreme doughnuts. This narrative gained traction on platforms like TikTok and X, sparking user concern. However, investigations have found these claims to be false.
Newsweek reviewed nutritional data, comparing Crumbl cookies to Krispy Kreme doughnuts. The analysis revealed that no single Crumbl cookie matches the sugar content of 11 original glazed Krispy Kreme doughnuts, which collectively contain 264 grams of sugar. Crumbl's cookies range from 39 to 70 grams of sugar per serving.
The article also addresses a viral video featuring a Crumbl brownie. The video alleged it contained sugar equivalent to 11 Krispy Kremes and featured 69 ingredients. The brownie in question was a collaboration with Reese's Pieces. However, Crumbl is not currently selling such a collaborative item, and some menu items shown in the video are not presently available, suggesting the footage is not recent.
While Crumbl cookies are known to be sugar-rich and are best enjoyed as an occasional treat, the specific viral claims regarding their sugar equivalency and current product offerings have been disproven.