Costco's $86 'Dog in Me' Bourbon Sells Out Fast

Costco is drawing significant attention with its latest offering: an 11-year, four-month aged bourbon whiskey named 'I Got That Dog in Me.' This specialty spirit, created in partnership with Rare Character, features an image of Costco's famous $1.50 hot dog and soda combo on its label. The bourbon carries a price tag of $85.99 and is currently limited to one bottle per customer at the Washington DC location, with no online availability.

The novelty has proven immensely popular among Costco members, leading to rapid sell-outs. Anecdotal evidence suggests that many purchases are driven by the unique label, though some bourbon enthusiasts find the price reasonable for an 11-year aged spirit. The bourbon's release coincides with continued assurance from Costco's CEO that the price of the iconic $1.50 hot dog and soda combo will remain unchanged, underscoring the brand's commitment to value.