Coleen Rooney's Chic Primark Style Launch

Coleen Rooney has unveiled her new fashion collection, "By Coleen," a collaboration with Primark focusing on stylish everyday essentials. The line is rooted in a shared belief that fashion should be accessible, blending Rooney's signature style with Primark's commitment to affordability. The collection features versatile pieces designed for comfort and polish, suitable for various daily activities from the school run to social outings.

The "By Coleen" range includes items like a black shoulder-pad t-shirt, cream culotte trousers, a beige zip-up jumper and shorts set, and a chic longline mac coat. Other highlights are a black satin dress with lace trims and a crisp white funnel neck jacket. Prices for the collection start at £7 for a t-shirt and go up to £34 for the mac coat, with items available across 16 international markets.

Rooney expressed her long-standing affinity for Primark, recalling shopping there as a teenager. She emphasized her desire to create pieces that are wearable, comfortable, and stylish for busy women. Mary Lucas, Womenswear Trading Director at Primark, affirmed the brand's excitement for the partnership, highlighting the shared ethos of looking and feeling great without high costs.