Chef Slams Influencers' Rise

London chef Ed McIlroy has voiced strong criticism against the influential foodie duo Topjaw, comprised of Jesse Burgess and Will Warr. McIlroy alleges that the pair, despite their massive online following across platforms like Instagram and TikTok, lack authentic understanding of the restaurant industry. He specifically questions their credentials, suggesting their background is out of touch with working-class realities.

Topjaw's influence is bolstered by their close ties to the British Royal family, with Will Warr having previously filmed content for the Princess of Wales. They also boast numerous celebrity cameos in their videos, including major stars like Idris Elba and Florence Pugh, and have appeared alongside established culinary figures such as Gordon Ramsay and Jamie Oliver.

McIlroy’s critique stems from a personal feud that began when he refused Topjaw permission to film at his pub, The Plimsoll. This led to a negative review by Burgess, which McIlroy believes was retaliatory. A subsequent critical review of his other restaurant, Tollington's, further fueled the dispute, with McIlroy claiming Topjaw has deliberately edited out positive mentions of his establishments.

The controversy highlights a broader debate about the role and authenticity of online food commentators. Critics like lifestyle editor Will Hosie also question the validity of amateur opinions presented as expert reviews, contrasting Topjaw's subjective content with traditional culinary criticism. Despite the ongoing tension, McIlroy suggests a potential for reconciliation over a shared drink.