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Beyoncé's Cécred Goes for Lashes & Brows
27 Sep
Summary
- Cécred launched a new serum for lashes and brows.
- The serum promises 1.4x visibly denser brows in 45 days.
- It contains peptides, keratin, biotin, and allantoin.
Cécred, the hair care line founded by Beyoncé, has expanded its product offerings with the introduction of a Restoring Lash & Brow Builder. This new serum, launched on August 11, is designed to target thinning lashes and brows, complementing the brand's existing Restoring Hair & Edge Drops.
The brand claims users can observe a 1.4x increase in visibly denser brows and lashes within a 45-day period when using the product twice daily. The formulation includes proprietary biopeptide-5, bioactive keratin ferment, and biotin, ingredients also found in the hair serum.
This lash and brow builder introduces allantoin to the Cécred lineup, offering moisturizing and soothing properties to support the skin barrier around the eye area. Importantly, the serum is formulated without prostaglandins or their analogues, thereby mitigating the risk of common side effects associated with such ingredients.
The fast-absorbing, non-greasy serum is applied with a fine brush to the lash line and brows. It is designed to integrate seamlessly into existing skincare and makeup routines, provided it dries fully first. The product has undergone dermatologist, ocular, and ophthalmologist testing, ensuring its safety for skin and eyes.
