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Cat Deeley's Nostalgic FRASERS Fashion Comeback
9 Mar
Summary
- Cat Deeley is the new face of FRASERS department store.
- The partnership evokes childhood memories of shopping with her mother.
- A 100-piece collection launches on March 9, featuring various brands.
Cat Deeley, aged 49, has been announced as the new ambassador for FRASERS, a role that holds significant personal meaning for the television presenter. This partnership is more than a fashion endorsement; it is a 'nostalgic' journey back to her childhood.
Deeley shared that FRASERS was a place she frequented with her mother, creating lasting memories. She recalls being around eight years old and exploring the beauty and fragrance counters, feeling a sense of sophistication. These treasured moments often concluded with sharing a pastry at the in-store cafe.
The collaboration includes a 100-piece collection, launching on March 9. This curated selection features essential wardrobe pieces from esteemed brands such as Barbour, Ralph Lauren, and Charlotte Tilbury, embodying Deeley's classic British aesthetic. The collection is available both in-store and online.
In a separate anecdote shared upon her return to a daytime show on March 2, Deeley humorously confessed to accidentally sitting on and breaking an iPad, which had 'blown the budget' for the program. This incident occurred as she was putting on her shoes, leading to an unexpected mishap.
