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Mister Softee Queen Rules Bronx Streets
5 Sep
Summary
- She learned English from customers at her ice cream truck window.
- She serves loyal customers in the Bronx, often with a discount.
- Her goal is to buy her own Mister Softee truck.

Rina Bajana, a Mister Softee operator, has become a cherished figure in the Bronx, known to her customers simply as 'Mister Softee.' She learned English from her customers, having moved to New York City from Ecuador in 2019. Bajana operates her truck, often near schools and parks, building a loyal customer base who appreciate her warmth and generosity.
She typically works from February to October, with her day often extending to 12-14 hours. Despite challenges like thunderstorms, Bajana finds joy in her work, driven by the happiness she brings to her regulars. Her ultimate goal is to buy her own Mister Softee truck and continue serving the Bronx community she has grown to love.