Brittany Mahomes Launches New Hairspray Amid Patrick's Comeback

Brittany Mahomes is expanding her business portfolio with a new hairspray, a collaborative project with Divi founder Dani Austin. This strong, soft-hold hairspray is scheduled for release on September 22, 2026, representing Divi's most significant product launch to date.

Austin, who founded Divi in 2022, was inspired by her own experiences with hair loss and the struggles faced by many women. Brittany Mahomes has prior experience with the Divi brand, strengthening this existing professional relationship.

This new venture aligns with Mahomes' public image, often highlighted for her game-day style at Chiefs games. The hairspray directly connects to this aspect of her personal brand.

Simultaneously, Patrick Mahomes is set to make his return to the NFL on September 14, 2026, for the Kansas City Chiefs' season opener against the Denver Broncos. He had been rehabilitating from a knee injury sustained in December 2025.

Mahomes expressed gratitude for his family's support during his recovery and confirmed his intention to wear a specialized knee brace for the game. The Chiefs aim for a strong performance after a challenging 2025 season.