Brittany Mahomes Builds Business Empire Beyond Chiefs QB

Brittany Mahomes has established a substantial business empire, extending far beyond her association with her two-time Super Bowl MVP husband. As of September 2026, her brand portfolio encompasses haircare, activewear, energy drinks, and fitness technology. She demonstrated her business acumen by renewing a partnership with the haircare brand Divi, launching their Soft Finish and Soft Hold hairsprays. This collaboration highlights her careful selection of brands she genuinely believes in.

Her business ventures extend into apparel and fitness. In December 2025, she collaborated with Amazon for a Chiefs fan apparel line and joined her husband, Patrick Mahomes, in a WHOOP campaign, releasing matching fitness bands. She also had an Alani Nu energy drink push and a Sports Illustrated Swimsuit cover in 2026. Notably, she is a co-founder of the Kansas City Current, an NWSL team established in 2020, which is now valued around $325 million.