Brighton Seniors Fight Loneliness This Christmas

As winter tightens its grip and Christmas approaches, loneliness among Brighton's elderly population becomes more pronounced. A significant portion of residents over 65 in Brighton & Hove experience persistent feelings of isolation. The Gladrags charity is actively addressing this issue with its 'Memories Matter' Christmas appeal.

The 'Memories Matter' initiative aims to create a warm and engaging environment for older individuals. Through sessions featuring vintage clothing, nostalgic music, and shared storytelling, the charity helps participants reconnect with cherished memories and forge new social bonds. Volunteers witness eyes twinkling as individuals recall past events, breaking through week-long seclusion.

The charity's efforts are particularly impactful for residents in deprived areas of Brighton and Hove. Gladrags is extending its services, even opening on Christmas Eve for a simple cup of tea and a mince pie, ensuring no one feels completely alone. The 'Memories Matter' fundraiser has begun, seeking to raise £3,000 to support these vital community connections.