Home / Lifestyle / Brandy Melville Ditches Fitting Rooms Amidst Vandalism Claims
Brandy Melville Ditches Fitting Rooms Amidst Vandalism Claims
5 Jun
Summary
- Brandy Melville stores are permanently closing fitting rooms this week.
- Employees cite vandalism and TikTok trends as reasons for closure.
- Shoppers express frustration over inability to try on clothes.
Brandy Melville has directed employees to permanently close fitting rooms in its stores located in New York City, Boston, and Austin, effective this week. This decision comes after several viral TikTok videos showcased shoppers using chewing gum to adhere fitting room curtains to walls, causing issues for the retailer.
Employees in Austin and Boston reported that the closures are a response to "vandalism," specifically mentioning the chewing gum trend. A Brandy Melville employee in New York City stated that staff received little explanation for the directive. This change has led to shopper dissatisfaction, as many relied on fitting rooms to assess the fit of garments from the brand, which is known for its limited sizing.
The company, established in 1980, has faced prior criticism regarding its exclusive sizing and alleged promotion of unhealthy body image ideals. A 2024 HBO documentary also accused the retailer of promoting eating disorders and sexualizing its young female employees, allegations to which the brand has not publicly responded.
