Bombay's Vibrant Past: Vintage Tourism Ad Showcases City's Cosmopolitan Charm

In November 1995, the city of Bombay officially became known as Mumbai. However, over 30 years ago, the Indian government had already begun promoting Bombay as a vibrant, cosmopolitan destination for tourists. A retro tourism ad from that era has recently resurfaced, offering a glimpse into how the city was marketed to visitors in the past.

The video begins by showcasing young women in traditional Indian sarees, sunglasses, and neat updos, setting the stage for Bombay's blend of Eastern and Western influences. It then highlights the city's modern amenities, including a horse race, sauna, swimming pool, gym, and yoga facilities. A female narrator describes Bombay as "a city alive with fun and excitement, a happy blend of east and the west, where visitors immediately feel at home."