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Body Confidence: 56-Year-Old Sparks Revolution
12 Oct
Summary
- Beauty queen pageant inspired a campaign for diverse body representation.
- Model Peru began her career at 46 after teaching young children.
- The campaign aims to make women feel more confident in their own skin.
The Accepting Who We Are (AWWA) campaign, co-founded by business coach Boden and body confidence activist Peru, is making waves by celebrating diverse body types. Boden, aged 56, initiated the campaign in June 2025 after participating in a beauty pageant. She noticed the absence of women like herself—naturally aging with grey hair—in swimwear advertising.
This realization, shared on LinkedIn, garnered significant support. Peru, who transitioned to modeling at 46 after a career as an early years teacher, discovered her passion for lingerie and swimwear modeling unexpectedly. Her experience, including a campaign in the Bahamas alongside Ashley Graham, highlighted the impact of seeing relatable bodies.
Both women are committed to showcasing diverse bodies in retail spaces, like lingerie shop windows. Their goal is to boost women's confidence and encourage them to seek professional bra fittings, promoting a healthier and more inclusive approach to beauty.
