Chipotle x Béis: Luggage for Your Burrito

Béis, a travel gear and accessories brand, has unveiled a new 11-piece capsule collection in collaboration with Chipotle, dubbed "BÉIS x Chipotle: The To Go Collection." This line is designed to allow for stylish and easy transport of Chipotle meals, reflecting the brand's aim to merge utility with fashion. Founder Shay Mitchell's personal love for Chipotle inspired the unique designs, which include items specifically crafted for Chipotle's popular offerings.

The collection features specialized items such as a take-out tote bag, a burrito holder sling designed for warmth, and a napkin sling. Larger items like rollers and luggage covers are also available, with colors inspired by Chipotle's branding. Initially, the collection became available on the Béis app on December 8th, followed by its website. A pop-up event in Los Angeles offered early access and unique experiences for fans.

Despite the creative concept, online reactions to the collaboration have been notably mixed. While some social media users expressed excitement about the merging of two popular brands, others criticized the collection's aesthetic, with comments ranging from "atrocious" to "tacky." This divided reception highlights differing opinions on the brand's avant-garde approach to themed merchandise.