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Bella Hadid's Urban Oasis for Prada
24 Apr
Summary
- Bella Hadid models Prada's 'Urban Beaches' campaign.
- The campaign features city rooftops as unexpected beaches.
- Hadid also focuses on her fragrance line, Ôrəbella.

Bella Hadid has launched into summer with Prada's latest "Urban Beaches" campaign. The supermodel poses against a city backdrop, with metropolitan landscapes serving as the setting for unexpected golden sand beaches. She models fashionable looks, including a silk micro crop top with a floral skirt and an oversized robe.
The campaign, directed by Miuccia Prada and Raf Simons, creatively blends urban settings with summer dreams. Hadid is featured alongside Damson Idris, Louis Partridge, and Liu Wen, with the collection highlighting sleek silhouettes and classic swimwear.
In parallel, Hadid is actively involved with her fragrance line, Ôrəbella. Launched in 2024, the brand recently released its first limited-edition scent, "Jasmine Blues," inspired by her childhood memories. This perfume celebrates floral notes of jasmine and blue lotus.
Ôrəbella's collection comprises five distinct, alcohol-free fragrances. Each scent utilizes a signature bi-phase formula designed to nourish the skin and elevate mood and aura upon application.