Barbie Embraces Autism: New Doll Stirs Inclusivity

Mattel has introduced its first Barbie doll designed to represent an autistic child, marking a notable expansion of its diverse Fashionistas line. This inclusive initiative, developed over 18 months with guidance from the autistic community, aims to foster greater representation among children who play with Barbie. The doll is crafted with features such as slightly averted eye contact and bendable joints to accommodate repetitive physical movements common in autistic individuals.

Accessories accompanying the new Barbie include a fidget spinner, noise-canceling headphones, and a tablet with communication apps, addressing sensory sensitivities and communication needs. The doll's attire is also designed to be comfortable for those with sensory sensitivities. This release follows Mattel's broader efforts since 2019 to diversify its dolls, which now encompass a wide range of physical and developmental differences.

Barbie, launched in 1959, has increasingly adapted to reflect a more diverse society, moving beyond its traditional image. The brand now features dolls with disabilities, different body types, and various ethnicities. Other toy companies, like Lego with its minifigure in a wheelchair, are also joining this trend towards more inclusive toy designs.