Home / Lifestyle / Alison Hammond's Hug of Hope: New Scarf Aids Chemo Patients
Alison Hammond's Hug of Hope: New Scarf Aids Chemo Patients
18 Mar
Summary
- New charity scarf combines style with a mission to help cancer patients.
- The design features leopard print, a tribute to Alison Hammond's mother.
- Neon yellow accents were chosen by Hammond to bring sunshine and positivity.
Fashion brand Scamp & Dude has collaborated with television personality Alison Hammond to launch a new charity Super Scarf. This initiative aims to provide comfort and support to women undergoing chemotherapy in the UK. Each Super Scarf purchased results in a second scarf being donated to a patient.
The Neutral Jaguar design holds personal significance for Alison Hammond. It incorporates her mother's love for leopard print and celestial moons, symbolizing a cherished memory. Hammond also selected neon yellow accents to represent sunshine and positivity, intending to brighten the spirits of recipients.
This collaboration builds on Scamp & Dude's ongoing mission to support women facing cancer treatment. Founder Jo Tutchener-Sharp OBE expressed excitement about Hammond's involvement, noting that the scarf will deliver "Alison Hammond magic" to those in need.
The Super Scarf's versatile design allows it to be worn in various ways, from a chic shawl to a beach cover-up, making it a practical and uplifting item.
