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Alexandra Leclerc x Rhode: New Collection Drops!
9 Sep
Summary
- Alexandra Leclerc fronts new collection for Hailey Bieber's Rhode.
- Collection features Pocket Pearl, new lip tint, and accessories.
- Leclerc is Rhode's first ambassador, previously starred in campaigns.
Model Alexandra Leclerc is featured in a new campaign for Hailey Bieber's Rhode beauty brand, launching a limited-edition collection. Leclerc, who became Rhode's first ambassador in 2024, showcased the new products in a striking campaign. Her look included sleek hair, soft glam makeup, and minimalist accessories.
The collection introduces Pocket Pearl, an updated version of the viral Pocket Blush, available in three shimmering shades: Gemini, Monet, and Monaco. It also features a new Sweet Apple Peptide Lip Tint with a golden brown finish and high-shine shimmer.
Additionally, the collaboration includes a flutter charm, designed to adorn keychains and bags, and a Rhode Carabiner. Leclerc previously starred in the 2024 Fall Lip Case campaign and co-hosted an event in Miami coinciding with F1 in 2025. Her marriage to Charles Leclerc, a civil ceremony in February, was also noted, with a larger celebration planned for 2027.
