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Alex Cooper's Unwell Beverage Brand is Closing

14 Aug

Summary

Alex Cooper's Unwell Beverage company will cease operations.
The brand launched in partnership with Nestlé SA in 2025.
Cooper cited a lack of wellness products marketed towards women.

Alex Cooper's Unwell Beverage company is set to close its doors, with sales of Halloween-themed beverages expected to be the last. This brand, established in 2025 as a collaboration with Nestlé SA, will cease operations following these seasonal sales.

Cooper, known for her podcast 'Call Her Daddy', expressed that the brand's inception stemmed from a personal observation of wellness products being predominantly marketed to men. She highlighted that packaging and marketing often focused on high performance, overlooking a significant female demographic.

The initial Unwell Hydration line was conceived during Cooper's 2024 Unwell Tour. She noted personal exhaustion and a desire for effective, better-tasting hydration options without excessive sugar, fueling the development of her product line.

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