What is Alan Cumming's new campaign with PETA about?

Alan Cumming is starring in PETA's "Rebel With a Cause" campaign, advocating for the use of vegan leather instead of animal skins.

When is the PETA vegan leather campaign launching?

The campaign is launching in conjunction with New York Fashion Week Fall/Winter 2026.

Why does Alan Cumming support vegan leather?

Cumming supports vegan leather because the dairy and meat industries are damaging to the planet and animals, and there are many stylish plant-based alternatives available.

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Alan Cumming: Vegan Leather Rebel for PETA

2 Feb

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Summary

Alan Cumming stars in PETA's new vegan leather campaign.
The campaign advocates for plant-based materials over animal skins.
It coincides with New York Fashion Week's fur ban.

Alan Cumming: Vegan Leather Rebel for PETA

Actor Alan Cumming is fronting a new campaign for PETA, encouraging the adoption of vegan leather. The "Rebel With a Cause" initiative features Cumming in an ensemble of plant-based materials, including a cactus leather jacket and vegan boots, styled after Marlon Brando's iconic look.

The campaign's poster, shot by Richard Phibbs, is prominently displayed across New York City. Its launch is timed to coincide with New York Fashion Week Fall/Winter 2026. This major fashion event has already implemented a ban on animal fur, and PETA aims to leverage this momentum to advocate for a complete ban on animal skins.

Cumming expressed that embracing vegan leather allows one to be both "sexy and powerful" while acting as a "rebel with a cause." He highlighted the significant environmental damage caused by the dairy and meat industries, emphasizing the availability of stylish plant-based alternatives and the necessity of eschewing animal leather.