Iconic After Eights Break Tradition with New Flavors

The beloved After Eight brand has unveiled a significant departure from its long-standing tradition, introducing new flavors for the first time in 64 years. This major rebrand includes the addition of caramel, orange, and raspberry variants alongside a refreshed packaging design. Initially launched in global travel retail in September, these new After Eight flavors have now reached UK supermarket shelves.

Shoppers have already spotted the Orange flavored After Eights in Morrisons, retailing at £4. However, the introduction of these new options has elicited a divided response from consumers. While some express excitement and anticipation for the new taste profiles, others feel the brand should stick to its original mint and dark chocolate recipe, arguing that non-mint versions are not true After Eights. At present, only the Orange variant has been sighted, with Raspberry and Caramel flavors yet to appear in stores.