Sara Foster Embraces Natural Beauty and Aging as Bobbi Brown's New Celebrity Ambassador

In October 2025, actress and producer Sara Foster, 44, has been named the new celebrity brand ambassador for Bobbi Brown Cosmetics. Foster, who is currently executive producing the hit Netflix series Nobody Wants This, is excited about this new role, as she has vivid memories of buying Bobbi Brown products with her mom when she was a teenager.

Foster shares that Bobbi Brown Cosmetics has always aligned with her personal beauty philosophy, which is about embracing one's natural look and not trying to be someone else. She believes the brand represents the "everyday woman" who is figuring things out as she goes and doesn't apologize for it, including aging.

Now in her 40s, Foster is embracing the shift in societal perceptions of beauty, where women in their 40s, 50s, and 60s are seen as more beautiful than ever because they "radiate life experience, they radiate wisdom, they radiate just all the good things." She says that at 44, she feels like her journey is just beginning.

Foster's own beauty journey has evolved over the years, from over-bronzing and over-tanning in her early acting days to now focusing on good skincare, looking like herself, and accentuating her natural features. She hopes to inspire her teenage daughters to fall in love with themselves and not obsess over their appearances.