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90s Nostalgia Dominates Paris Fashion Week Runways
12 Mar
Summary
- 90s fashion revival featured iconic Gen-X stars like Gillian Anderson.
- Designers recreated the decade's theatricality and bold styles.
- A notable trend was the banning of phones to enhance the experience.
Paris Fashion Week in March 2026 saw a significant resurgence of 1990s fashion and aesthetics. Designers, inspired by "The Last Great Decade" before the ubiquity of smartphones, presented collections that evoked the era's distinct style and cultural feel. This revival was underscored by the appearance of 90s icons such as actress Gillian Anderson and model Kristen McMenamy walking for Miu Miu, alongside Chloë Sevigny who was an early Miu Miu face.
The runways themselves mirrored the theatricality and boldness of 1990s fashion shows. Collections featured daring designs, sometimes incorporating tacky fabrics and assemblages of performance wear, reminiscent of mall fashion and the provocative designs of Alexander McQueen and John Galliano. Brands like Junya Watanabe showcased dramatic staging and unique garment constructions, while others, such as Miu Miu, revisited the era's sci-fi-influenced minimalism.
A standout theme across several shows, notably Yohji Yamamoto and The Row, was the prohibition of mobile phones. This move aimed to encourage attendees to engage with the fashion on a sensory level, free from digital recording and the influence of social media. The intention was to restore the runway as a space for pure artistic expression and contemplation, much like in the 1990s, emphasizing the designer's vision over influencer-driven content.
