Home / Health / Soccer Fever Sparks Safer Sex Push
Soccer Fever Sparks Safer Sex Push
8 Jun
Summary
- AHF launches condom use campaign in six US cities.
- Campaign uses soccer theme coinciding with World Cup excitement.
- Ads direct people to useacondom.com for safer sex information.
The AIDS Healthcare Foundation (AHF) has launched a nationwide billboard campaign titled 'GOOOOOOOOOAL!' to promote condom use and safer sex practices. This initiative coincides with the growing excitement for the 2026 FIFA World Cup, which is expected to bring many international visitors to North America.
The campaign features soccer ball-patterned condoms and directs viewers to useacondom.com. It is currently active in six U.S. cities: Atlanta, Houston, Los Angeles, Miami, Philadelphia, and Seattle. The advertisements are slated to remain visible through at least July 19.
AHF, a global leader in HIV/AIDS healthcare serving over 3 million people in 50 countries, offers free condoms and HIV/STI testing at various locations. While the campaign aims to raise awareness, AHF has not yet released data on its behavioral or public health impact.
