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VA Campaign Fights Veteran Suicide Crisis
2 Dec
Summary
- Over 35,000 veterans are homeless, with health care often a lower priority.
- An average of 17.6 veterans die by suicide daily, making it a leading cause of death.
- The 'Don't Wait. Reach Out.' campaign connects vets with resources for various struggles.
Honoring veterans extends beyond remembrance to actively supporting those facing unseen battles. A significant national effort, operating 24/7, is dedicated to ending veteran suicide. The Ad Council and the Department of Veterans Affairs (VA) have launched the "Don't Wait. Reach Out." campaign to encourage veterans to access vital resources and support systems. This campaign aims to address life challenges before they escalate to crisis points, acknowledging the profound impact of mental health struggles.
Suicide remains a critical issue, ranking as the 12th leading cause of death for veterans in 2022. With an average of 17.6 veteran suicides per day, the urgency for intervention is clear. The campaign seeks to reach the estimated 3.5 million veterans who are aware of its existence and have taken steps to find help. It highlights that no mission, including life's challenges, should be faced alone, reinforcing the availability of support for everyday and complex struggles.
The "Don't Wait. Reach Out." initiative provides resources for financial, career, educational, relationship, and substance abuse issues. It outlines signs of struggle, such as sleep disturbances, financial difficulties, and increased substance use. The campaign also empowers friends and family to initiate conversations, offering care and a listening ear without judgment, reminding veterans that they are valued and support is accessible.
