Home / Health / Men Over 35 Chase Online Cures for Potency
Men Over 35 Chase Online Cures for Potency
20 Nov
Summary
- British men over 35 spend over £2 billion annually on online wellness.
- Nearly half of men view wellness content more than once daily.
- Vitamins, creatine, and cold plunges are top wellness trends.

Middle-aged men are significantly increasing their spending on unproven online wellness trends, seeking to improve sexual potency. Research indicates that British men aged 35 and above collectively spend more than £2 billion each year on various wellness products, services, and advice heavily influenced by social media platforms.
The study highlights that a substantial number of these men, nearly half, engage with wellness content more than once a day. Their primary interests lie in fitness, supplements, mental health practices, and weight loss products, demonstrating a broad concern for overall well-being.
Leading the pack of popular wellness trends are vitamins, followed closely by creatine supplements and cold plunges. The findings suggest a strong susceptibility to social media influence, with a significant portion of men admitting to trying these trends after encountering them online.



