Egg Freezing Boom: Women Preserve Fertility Amid Changing Priorities

As of November 2025, the UK is experiencing a significant boom in egg freezing, with a 170% increase in the number of cycles between 2019 and 2023. The technology, which has been around since the 1980s, has become more accessible in the 2000s with the introduction of vitrification, a flash-freezing technique.

Celebrities like Florence Pugh and Michaela Coel have openly discussed their experiences with egg freezing, helping to raise awareness of the procedure. Additionally, major companies such as Meta, Spotify, and Goldman Sachs have started subsidizing the cost of egg freezing for their employees.

Despite the growing popularity of the practice, the fertility industry is facing criticism for its commercialization and lack of transparency. Experts warn that egg freezing is not a guarantee of future pregnancy, and women should approach it as an addition to their reproductive arsenal rather than a surefire solution.

Clinics offering egg freezing services are encouraged to be upfront about success rates and hidden costs, as the procedure can be more expensive than initially quoted. Potential egg freezers are advised to research clinics thoroughly and prioritize finding a provider they feel comfortable with, whether that means a larger clinic with more experience or a smaller, more personalized facility.