Why are UK consumers avoiding traditional bacon?

UK consumers are avoiding traditional bacon due to fears that the nitrites used in its preservation may increase the risk of cancer.

What is the sales trend for nitrite-free bacon in the UK?

Sales of nitrite-free bacon in the UK have significantly increased, rising by 21.7% in the three months leading up to January 25.

What is the official stance on nitrites and health by the Food Standards Agency?

The Food Standards Agency states that the link between nitrites and health concerns, such as cancer risk, remains inconclusive.

Home / Health / Bacon Backlash: UK Consumers Revolt Over Nitrites

Bacon Backlash: UK Consumers Revolt Over Nitrites

6 Mar

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Summary

Sales of traditional bacon dropped 7.3% in three months.
Nitrite-free bacon sales surged 21.7% in the same period.
Campaigners link nitrites to increased cancer risk.

Bacon Backlash: UK Consumers Revolt Over Nitrites

UK supermarkets are experiencing a significant shift in consumer preference, marked by a 'bacon backlash' against traditionally cured products. This trend is driven by consumer fears that nitrites, used for preservation and color, may increase cancer risk. Sales of nitrite-cured bacon saw a 7.3% decline in the 12 weeks leading up to January 25, representing an £18.7 million drop compared to the previous year.

Conversely, sales of nitrite-free bacon have risen by 21.7% during the same period, reaching £9.4 million. This growth underscores a growing consumer demand for foods perceived as safer and free from additives. Experts and campaigners are hailing this as a 'consumer revolt' and a 'market correction,' supported by cross-party political backing seeking a phase-out of nitrites.