Thai Drinks Go Half-Sweet: Health Kick Begins

Starting Wednesday, February 11, 2026, nine major coffee chains in Thailand are participating in a government initiative to curb excessive sugar intake. These chains have committed to reducing the default sugar content in selected beverages by half.

This measure addresses a critical public health concern, as the average Thai consumes 21 teaspoons of sugar daily, far exceeding the World Health Organization's recommended limit of six teaspoons. Health officials highlight that this high consumption is linked to increased risks of obesity and diabetes.

Data from 2025 revealed that approximately 45% of Thais aged 15 and older are obese, with 10% of the population living with diabetes. Beverage surveys show that a large iced coffee can contain nine teaspoons of sugar, and bubble milk tea can hold up to twelve.

While some consumers support the initiative, citing personal efforts to reduce sugar, others express confusion about ordering preferences. Challenges may arise as brands implement the reduction differently and some apply it only to specific menu items.