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Heavy Social Media Use Triples Odds of Teen Drinking
25 Apr
Summary
- High social media use significantly increases teen alcohol consumption odds.
- 28% of heavy social media users reported drinking in the last month.
- Study did not find differences in alcohol use by grade, sex, or race.

Adolescents who spend extensive time on social media are more likely to consume alcohol, according to a recent study from Northwell Health. Analyzing data from over 14,000 U.S. high school students, researchers found that those with the highest levels of social media engagement had more than triple the odds of recent alcohol use compared to non-users.
Specifically, 28 percent of students reporting heavy social media use, defined as hourly engagement, had consumed alcohol in the past 30 days. This contrasts with 13.2 percent of low social media users and 9.2 percent of teens who do not use social media at all.
The study, presented at the Pediatric Academic Societies 2026 Meeting in Boston, noted that this link did not vary significantly by grade, sex, or race. However, gay and lesbian students with moderate to high social media use showed a greater likelihood of alcohol consumption.
These findings underscore potential exposure to alcohol-related content and behaviors online. Experts suggest this highlights a need for enhanced digital literacy initiatives to equip adolescents with skills for safer navigation of online spaces.