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Skin Cancer Cases Soar as Sunscreen Use Lags
14 Aug
Summary
- Over 60% of adults have not bought sunscreen this year.
- Melanoma skin cancer cases in the UK surpassed 20,000 in 2022.
- UV radiation, not heat, causes skin damage and cancer.

A recent survey indicates that over 60% of adults in England, Scotland, and Wales have not yet purchased sunscreen this year, despite a series of heatwaves. The poll revealed that only 56% of adults bought sunscreen in the past two years. Although there was an 8.5% increase in sunscreen purchases this year compared to the previous one, reaching the highest point in five years, Cancer Research UK expresses concern.
The charity highlights that nearly 30% of those buying sunscreen opted for SPF50, more than double any other SPF level. However, Cancer Research UK cautions that too few adults are purchasing and utilizing sunscreen effectively. They also note that using sunscreen from previous years can diminish its effectiveness. The annual number of new melanoma skin cancer cases in the UK surpassed 20,000 for the first time in 2022 and is projected to reach over 26,000 annually by 2040.
Experts stress that UV radiation, not temperature, is the cause of sun damage and skin cancer. Caroline Geraghty, Cancer Information Nurse at Cancer Research UK, advises seeking shade and covering up with clothing as primary protection methods. She recommends checking the UV index on weather apps for planning precautions. Melanoma is the fifth most common cancer in the UK, with almost nine in 10 cases linked to excess UV exposure.
Cancer Research UK advises applying sunscreen with at least SPF 30 and four or five stars, reapplying regularly, especially after swimming or sweating. Protective measures such as seeking shade between 11 am and 3 pm, wearing hats, and UV-protective sunglasses are also recommended. Consumers should look for the open-lid symbol to check sunscreen longevity.