Sugar crackdown could strip fruit from sauces

Proposed government plans to classify 'free sugars' – including those from pureed fruits and vegetables – alongside salt and saturated fats could prompt food manufacturers to remove natural ingredients. Industry leaders warn this sugar crackdown may encourage the replacement of fruit purees in yogurts and tomato paste in pasta sauces with artificial sweeteners. This shift is part of Labour's broader strategy to combat obesity and update junk food advertising regulations.

Food industry representatives, including those from Marks & Spencer and Mars Food & Nutrition, have voiced strong opposition, calling the plans 'nonsensical' and potentially harmful. They argue that such changes could lead to products with lower nutritional density and might inadvertently make it more challenging for the UK population to meet their 'five-a-day' fruit and vegetable targets. Retailers like Asda also anticipate customer confusion and a setback in achieving healthier sales goals.

A Department of Health spokesperson defended the proposals, citing high rates of excessive free sugar consumption among children and rising childhood obesity. The department aims to promote healthier food advertising to guide families toward better choices. However, some companies, like Danone, worry that the evolving classification system will undermine their reformulations efforts and create mixed messages for consumers already navigating conflicting dietary advice.