Will Coca-Cola add protein and fiber to its sodas?

Coca-Cola's CEO has suggested that the company is considering adding nutrients like protein and fiber to its beverages as part of a portfolio expansion.

Are high-protein and high-fiber sodas healthy?

Some medical professionals view these enhanced sodas as 'functional junk food' and caution that they may not represent truly healthy alternatives despite their added nutrients.

Can fiber be added to drinks without affecting the taste?

Yes, fiber is soluble in beverages and its taste can be largely masked, making it possible to incorporate into drinks.

Home / Health / Is Your Soda Now a Health Drink?

Is Your Soda Now a Health Drink?

27 Jan

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Summary

Coca-Cola CEO discussed adding protein and fiber to sodas.
Some doctors view these enhanced sodas as 'functional junk food'.
Fiber can be added to drinks and its taste can be masked.

The CEO of The Coca-Cola Company has indicated a strategic shift towards fortifying beverages with additional nutrients, such as protein and fiber. This expansion of their product portfolio aims to cater to evolving consumer demands for healthier options, building on the success of brands like Fairlife Core Power protein drinks.

James Quincey, CEO of Coca-Cola, mentioned that fiber could potentially be integrated into drinks this year, noting its solubility allows for easy addition and taste masking. He cited Coca-Cola Fiber+ in Japan as an example, though acknowledged it's a niche product.

However, medical experts express skepticism, labeling these enhanced sodas as "functional junk food." They warn that claims of high fiber or protein might mislead consumers, as these products may still fail to meet health criteria. Public health recommendations generally advise limiting highly processed foods and sugar-sweetened beverages due to adverse health outcomes.