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Farmers' Saree Pallu Now a Pesticide Shield
20 Jul
Summary
- Innovative filter designed to be stitched into saree pallus for protection.
- Initiative implemented across seven villages in Baghpat district, Uttar Pradesh.
- Free distribution of protective filters and health check-ups for women farmers.
DS Group is addressing the occupational health risks faced by women farmers through a new initiative focused on pesticide exposure. The program provides a practical, culturally relevant solution: an advanced washable nano-fibre filter designed to be stitched into a saree pallu or dupatta.
This Pallu Protection Equipment (PPE) filter acts as a barrier against pesticide particles, dust, and pollutants like PM2.5. It is being distributed free of cost across seven villages in Uttar Pradesh's Baghpat district through local tailor shops and other outlets.
The initiative also features mobile awareness vans, traditional puppet shows, and street plays to educate communities. Health camps offer screenings and distribute PPE masks, reinforcing safer farming practices.
DS Group's Senior Vice President, Rajeev Jain, highlighted the need for simple, culturally appropriate solutions for women farmers, who often use inadequate informal protective coverings. This effort is part of the broader FarmHER programme, which supports women farmers across India.
