What is the Princess of Wales's message on addiction?

The Princess of Wales advocates for ending addiction stigma and showing compassion, defining addiction as a mental health condition, not a failing.

What did the Ipsos survey reveal about addiction?

The survey found a majority of adults have experienced addiction or know someone who has, with many hesitant to discuss it openly.

How can society help those with addiction, according to Kate?

Society can help by showing compassion and love, initiating open conversations, and supporting organizations like The Forward Trust.

Home / Health / Kate Urges End to Addiction Stigma

Kate Urges End to Addiction Stigma

24 Nov

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Summary

Princess of Wales advocates for compassion towards those with addiction.
Addiction is a complex mental health condition, not a choice.
Most adults have experienced or know someone with addiction.

The Princess of Wales has made a powerful appeal to end the stigma associated with addiction, advocating for society to embrace compassion and understanding for individuals struggling with dependency. She articulated that addiction is fundamentally a complex mental health condition, not a matter of personal choice or failure, and expressed dismay that fear and judgment still shape perceptions in 2025.

Her call to action coincides with Addiction Awareness Week, a campaign by the Forward Trust, a charity she patrons. A commissioned survey revealed that a significant portion of adults have personal experience with addiction or know someone who does. The Princess highlighted how stigma forces addiction "behind closed doors," causing immense harm to individuals and families.

Former England captain Tony Adams, chairman of trustees at the Forward Trust, supports the campaign, sharing his own recovery journey. The survey indicated that while many agree those with addiction need help, a notable percentage remain uncomfortable discussing their struggles openly, underscoring the ongoing need for empathy and support.

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