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Mayor's Crash Spurs Alcohol-Free Mission
26 Nov, 2025
Summary
- Mayor survived a drunk driving crash, inspiring new mission.
- Community initiatives promote alcohol-free youth activities.
- Saskatchewan has highest alcohol hospitalization rates.
A near-fatal drunk driving collision has inspired Prince Albert's mayor to advocate for alcohol-free community events. The mayor, who sustained life-altering injuries in the crash, is now a proponent of responsible choices and safer community initiatives. His personal mission aligns with the city's efforts to shift alcohol consumption norms.
Organizations like the Community Alcohol Strategy Steering Committee (CASSC) are actively working to reduce alcohol abuse, particularly among youth, through programs and messaging. Research indicates Saskatchewan experiences high rates of alcohol-related hospitalizations, with Prince Albert showing particularly elevated numbers, underscoring the urgency of these preventative measures.
Further actions include partnerships with schools for awareness campaigns on liquor bags and a city bylaw restricting liquor store operating hours. Mothers Against Drunk Driving (MADD) is also actively involved, distributing red ribbons for their Project Red Ribbon campaign and supporting stricter impaired driving laws and enforcement, aiming to prevent further tragedies.
