Home / Health / NMC Bans 'Guaranteed Cures' in Medical Ads
NMC Bans 'Guaranteed Cures' in Medical Ads
13 Oct
Summary
- Doctors can no longer use patient photos or testimonials for promotion.
- Catchy slogans like '100% success' are now prohibited.
- Violations may result in fines or suspension of medical registration.
The National Medical Commission (NMC) has introduced new guidelines to prevent unethical advertising practices by doctors and medical institutions. These regulations strictly prohibit the use of 'before-and-after' patient images, surgical results, or testimonials for promotional purposes, even with patient consent.
The guidelines also target misleading slogans such as 'guaranteed cures,' '100% success,' and 'miracle treatment.' Fake reviews, manipulated social media presence, and fear-based marketing are also banned to protect patients.
While the medical community generally supports these measures, concerns have been raised about the need for clarity, particularly in specialties like plastic surgery where visual aids are crucial. Professionals also noted that such platforms are dominated by unqualified individuals.
Doctors can still share factual information about their services and qualifications, provided their registration numbers are clearly displayed. Public health education and research publications are also permitted. Penalties for non-compliance, managed by state medical councils, include warnings, fines, and suspension or removal from the medical register.
