Youth Hooked: Nicotine Pouches Surge in Britain

Nicotine pouch use has surged across Britain, with a notable increase among young adults aged 16 to 24. This rise is primarily attributed to aggressive and unrestricted marketing tactics targeting this demographic. The products, placed between the lip and gum, deliver nicotine slowly and come in various flavors, appealing to a younger audience.

While nicotine pouches may pose a lower health risk than cigarettes and potentially e-cigarettes, experts emphasize they are not harmless. Concerns are mounting as these products can currently be sold to children without marketing restrictions or nicotine content caps. The situation underscores the need for immediate legislative intervention.

Researchers and health charities are calling for swift passage of the Tobacco and Vapes Bill. This legislation aims to close regulatory gaps by prohibiting sales to individuals under 18, restricting advertising, and enabling controls on flavors, packaging, and nicotine levels. Such measures are deemed crucial to limit uptake among teenagers and protect public health.