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Holiday Urgency: Blood Supply Dips in New Brunswick
23 Dec, 2025
Summary
- Nearly 550 blood donation appointments remain unfilled by year-end.
- Canadian Blood Services experiences a significant donation drop in December.
- Rebecca Schofield's legacy campaign encourages holiday blood donations.
Blood donation centers in New Brunswick are urgently seeking donors to fill almost 550 appointments before the year concludes. Canadian Blood Services highlights a typical decrease in donations during December due to holiday preparations, impacting critical inventory levels. Flu season and adverse weather have also contributed to lower booking rates for upcoming donation events.
The legacy of Rebecca Schofield, who passed away eight years ago, continues to inspire blood donations through the #beccatoldmeto campaign. Her mother shared how blood transfusions improved Rebecca's quality of life and energy during her cancer battle. This campaign runs until January 3rd at Moncton and Saint John clinics.
Both O negative and B negative blood types are currently in the highest demand. Blood donations have a limited shelf life of 42 days, emphasizing the constant need for replenishment. The #beccatoldmeto initiative encourages acts of kindness, including donating blood, to help save lives and enhance patient well-being.
